Strategic Design 1 – Lesson task 1.3 (Part 1)

I will in this task do research on the clients target market. At first i will answer some questions, then I will test it out  with actual data gaind from research. 

1 Who are their current costumers (according to the brief)?
The shop is popular among the lokal people from the area and tourists.

2. Who do they want to be their costumers in the future?
They want to attract people from all around the world to visit their shop and town. They also want to attract people from the city to come to the countryside.

3. How do they want to connect with those specific people (current and potential costumers)?
They want to promote their brand through an online presence so they can reach tourists all over the world. They also want to start up a workshop to attract locals and people from the city. And of course they want a logo that helps attract them.

4. Why would these people mentioned above specifically want to visit their shop and not that of a competitor?
I think people will visit Fra Gård because of their unique products, such as fresh produce and freshly baked goods, and handicrafts from local artists.

I’m splitting this assignment into two posts, so it won’t be too long. Next post will include target market and personas.