In this task, I will make a list of the features and benefits I see in Fra Gård. Then I will answer some few more questions that can come in handy when I am going to create a brand positioning statement for Fra Gård.
Features & benefits
- Sells fresh products from the area
- Sells freshly baked goods
- Sells artists handicrafts
- Located in a central area
- Already popular among the locals and tourists
- Grandmothers famous tyttebærsyltetøy
The brand positioning statement
For tourists and locals, Fra Gård is here to offer you fresh products, fresh baked goods and handmade gifts and souvenirs made by local artists. We also have Grandma Silje’s famous lingonberry jam (tyttebærsyltetøy). You can find these environmentally friendly, fresh and short-traveled products in our shop in the heart of Svolvær in Lofoten.
roadesign.no 
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