Strategic Design 1 – Lesson task 2.1

I will in this task find out which archetype I think suits Fra Gård, by taking a quiz. I did the quiz twice as I feel that several of the answers in the quiz could fit, but the result was still the same:

The quote that explaints the archetype:
“To be accepting and encourage community. To make others feel included and welcome. To belong”.  

I feel the “The Girl/Guy Next Door” archetype is right on target for Fra Gård. But I also feel that something is missing. And that is the creative and artsy side of the brand. Therefore, I think parts of the “The Creator” archetype also fit Fra Gård. Fra Gård sells handicrafts, everything from candles, wood-carved souvenirs, ceramics and ceramics. They also sell homemade goods, which are also kind of creative. Since creativity is connected with the archetype The Creator, I think this Since creativity is connected with the archetype The Creator, I think this also fits Fra Gård. fits Fra Gård.

Brands that inspire me
Matgalleriet Delikatesse – An Italian shop that sells everything from meats, cheeses, oils, pasta and dinners, lunches and tapas dishes and much more. They also have a gift section where you can buy sheep’s wool blankets, cotton blankets, food gift baskets and various serving trays made from olive wood. What inspires me about this store is the cozy atmosphere you get when you set foot in the store. That’s the atmosphere I imagine Fra Gård also has.

Oslo Raw – A completely different concept to Fra Gård, but Oslo Raw is very inspiring with its beautiful design, both in terms of the store’s interior and the store’s logo. Oslo Raw is Scandinavia’s leading and largest plant-based cafe chain and wellness concept with cafes, bakery, podcasts, cookbooks and much more.

I think I can draw inspiration from Oslo Raw’s logo. What I liked about it is the simple design, where they have only chosen the right font and color to suit their store, and the concept they want to convey. Such a simple logo can be fine for Fra Gård too, as they want a modern expression that is also not “Farmy”.